Creative Consultant

In partnership with Michelle Edelman, Traffic NYC, I undertook the creative process of conceptualizing, crafting, and producing visually captivating videos that artfully showcased the Aerin brand's renowned fragrances. These short films were designed to offer consumers a comprehensive sensory experience, effectively capturing the essence of the brand's signature scents. We paid meticulous attention to every detail, from the selection of evocative music to the curation of visuals, aiming to transport viewers to a world where they could almost feel the delicate fragrance of Aerin's botanical blooms. Every aspect of the videos was thoughtfully curated to immerse the audience in a unique journey of the brand's fragrances.