CosmoGirl!

Founding Creative Director, Hearst

Teamed up with Atoosa Rubenstein, Editor-in-Chief, to bring to life a unique, one-of-a-kind teen magazine, which was named Startup of the Year by Adweek. The first issue, which hit newsstands in July 1999, was a resounding success, selling over a million copies. My role involved conceptualizing photography for all shoots, selecting models, commissioning photographers, directing cover, fashion, and profile shoots, and leading a creative team of 20+.