Creative Consultant for skinbetter Social Platforms & Marketing Channels
My work with skinbetter involved creating and executing a monthly marketing strategy across all digital distribution channels. I crafted a visually appealing message for the skincare brand on all social media platforms, including Instagram, Facebook, YouTube, and the company’s website. My images were used for point-of-purchase displays as well as domestic and international retail partners. Notably, my creative services played a significant role in the remarkable growth of skinbetter Instagram followers, skyrocketing from just 2,000 to an impressive 200,000+. In 2023, under my creative direction, skinbetter was named the Fastest-Growing Professional Skincare Brand in the United States by Kline Professional Skincare.
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Creative Consultant for skinbetter Brand Photography
My responsibilities included the overall concept, art direction, photography, and design for all social channels, including Instagram, Facebook, and Pinterest. I created sophisticated imagery and new product launch concepts that helped drive original, one-of-a-kind campaigns. Notably, I played a crucial role in generating audience interest and building a successful following for the brand.
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Creative Consultant for skinbetter Social Platforms
I delivered engaging, visually appealing, well-crafted, distinctive, and compelling daily content to entertain and excite consumers and created dynamic media assets to drive ecommerce traffic expanding the brand's visibility and resulting in increased product sales. I also developed campaigns and generated "snackable" visual content such as GIFs, animated artwork, short-form videos, still imagery, type messaging, and infographics, building full-brand Integrations and campaigns across multichannel marketing outlets. Using upscale photography and imagery, my insights and market research informed new visual content campaigns to tap into emerging trends in the marketplace, increasing brand sales with target audiences via social engagement.
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Creative Consultant for skinbetter Visual Brand Assets
I created a signature "blob" library for the luxury skincare line that displayed their product's’ silky, velvety texture—something you want to grab off a screen or billboard and smear on your face. These images are used to drive traffic and increase sales on the company’s digital and in-store advertising platforms.
