Creative Consultant for Makeup Line Launch
As a creative consultant for Flesh Beauty makeup line launch, I worked closely wih Linda Wells, Founder. I developed a unique design vocabulary of makeup “smears” widely used in the brand launch. This involved a meticulous process of experimenting with different textures and colors to create a design that would effectively distinguish Flesh Beauty’s digital content. The resulting images were used across platforms, including online and social media, in-store displays, and advertising, and they played a significant role in driving brand awareness.
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Created the signature design vocabulary of makeup “smears,” which successfully distinguished Flesh Beauty’s digital content; Images were used across all platforms, including online and social media, in-store displays, and advertising, driving brand awareness.
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As the leader of the creative direction, I was instrumental in creating an educational infographic for consumers and salespeople at Ulta stores. This tool, using signature makeup images, effectively illustrated the product’s benefits, enhancing the understanding of the brand.
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I am responsible for styling and creating the makeup still lifes for Flesh's social media, in-store displays, and advertising campaigns. These signature textures capture the silky and luxurious qualities of the brand's makeup line.
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The captivating visual appeal of my signature makeup series was featured in the in-store point-of-purchase display at Ulta Beauty stores. These still lifes were designed with a specific aim to draw consumers in, create a personal connection with them, and highlight the unique qualities of the products, engaging them in the brand experience.
